Syracuse, NY – SecureIt Tactical Inc., the global leader in military weapons storage and armory design, and the only company to build a gun storage system that meets the rigorous standards of the U.S. military for the consumer firearm market, is excited to announce Jeff Couto has joined the company as Vice President of Marketing and Analytics.
“As an e-commerce company, growth in the digital space is heavily reliant on analytics, so hiring someone who is proven in both areas is a major win for our company,” said Chris Panebianco, Chief Marketing Officer at SecureIt. “I’ve had the privilege of working with Jeff in the past, and knew he was perfect for this role. I am beyond excited to stand shoulder to shoulder with him again and take SecureIt to the top of the industry!”
In this role, Couto will be responsible for the planning and execution of strategic, multi-channel marketing, promotional, and acquisition campaigns to optimize the SecureIt brand and drive revenue. He will also lead analytics and reporting to identify growth initiatives across the business.
“I’m thrilled to have an opportunity to contribute to SecureIt’s mission and play a role in supporting gun safety through the proper storage of firearms,” said Couto. “SecureIt’s gun safes can play a significant role in protecting families, preventing accidents, and preserving the accuracy of firearms. I look forward to helping put them in front of more gun owners across the country, while promoting our message on gun safety.”
Couto joins SecureIt from Zash Global, where he was most recently the Vice President of Marketing and Analytics, responsible for growth marketing, analytics, and creative services to more than seven organizations within the company’s ecosystem. Prior to that role, Couto worked alongside Panebianco at BHG Financial as Vice President of Marketing/Originations, where he led the performance marketing and marketing analytics initiatives for the company.
He holds a Bachelor of Business Administration degree in Marketing with a minor in Asian Studies from Loyola University in Maryland, and currently resides in New York with his family.
About SecureIt Tactical Inc.
SecureIt Tactical Inc. is disrupting the firearm storage industry, challenging the way America thinks about gun storage, safety, and home defense. Founded in 2001 as a Department of Defense contractor, SecureIt is now the global leader in military weapons storage and armory design, and the only company to build a gun storage system that meets the rigorous standards of the U.S. military for the consumer firearm market.
While traditional gun storage companies have lost touch with the core fundamental principle to secure firearms, SecureIt has spent more than two decades perfecting a line of innovative, customizable firearm storage systems and accessories. The company has also developed, in conjunction with the U.S. Army Special Forces, patented CradleGrid™ technology that gives gunowners the flexibility and freedom to design the system that works best for them.
SecureIt is headquartered in Syracuse, NY with a growing employee base and distribution centers across the country. To learn more about SecureIt’s consumer and military weapon storage systems, visit www.secureitgunstorage.com.