Published in Forbes on March 28, 2024. Read the full article here.
- Gun Ownership Boom: The U.S. now has an estimated 425–475 million firearms in civilian hands—far outpacing India’s 71 million despite its larger population. In 2022 alone, over 17 million guns were sold, driven by the pandemic’s fallout, the rise of doomsday preppers, and a rush among first-time buyers seeking protection in uncertain times.
- Storage Challenges: Traditional gun safes are often bulky, cluttered, and slow to access, risking damage to firearms during hurried retrievals—a frustration echoed in the author’s experiences with preppers and personal use.
- Introducing SecureIt: Founded in 2008 by former rock guitarist turned storage expert Tom Kubiniec, SecureIt revolutionized gun storage after developing modular systems for U.S. Army Special Forces. Their lightweight, customizable setups—now adapted for civilians—use patented CradleGrid technology to securely hold diverse firearms (including those with scopes and suppressors) without scratches or dents.
- Key Features and Benefits: These modular gin safes allow quick access (under 1.5 seconds with training), prevent unauthorized use, and organize accessories efficiently. SecureIt offers direct-to-consumer sales, full accessory lines, and “Beyond the Gun” training for decentralized storage and rapid safe access.
- Expansion and Vision: Experience centers are opening at sites like GunSite Academy (Arizona) and Paramount Tactical (Virginia), with eight planned by late 2025 in key U.S. locations. Kubiniec aims to disrupt the stagnant 75-year-old gun safe market, emphasizing responsible ownership through military-grade security, safety, and home defense integration.
The author praises SecureIt’s innovations as a game-changer, comparing them to “lightning versus the lightning bug” for their superior, user-focused design.
This summary is based on an article by Chris Dorsey
published in Forbes on March 28, 2024. Read the full article here.
